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2010 Size Requirements
Ad Size Live Area: Width x Depth Trim: Width x Depth Bleed: Width x Depth
Spread 16" x 10" 18" x 10 7⁄8" 18 1⁄2" x 11 1⁄8"
Full Page 7 3⁄4 x 10 9 x 10 7⁄8 9 1⁄4 x 11 1⁄8
2⁄3 Page Vertical 5 1⁄8 x 10 5 3⁄8 x 10 7⁄8 5 1⁄2 x 11 1⁄8
1⁄2 Page Island 5 1⁄2 x 7 9⁄16 5 3⁄4 x 8 1⁄6 5 7⁄8 x 8 3⁄16
1⁄2 Page Vertical 4 3⁄16 x 10 4 7⁄16 x 10 7⁄8 4 9⁄16 x 11 1⁄8
1⁄2 Page Horizontal 7 3⁄4 x 4 7⁄8 9 x 5 1⁄4 9 1⁄4 x 5 3⁄8
1⁄3 Page Vertical 2 1⁄2 x 10 3 1⁄8 x 10 7⁄8 3 1⁄4 x 11 1⁄8
1⁄3 Page Square 5 1⁄8 x 4 7⁄8    
1⁄4 Page Square 4 3⁄16 x 4 7⁄8    
Agency Commission
15% allowed to agencies on space, color, bleed and position only, provided account is paid within 30 days of invoice date.
Inserts
Contact James Green, Production Manager, 646.654.7242, for availability, required quantity and shipping instructions. Inserts that do
not meet K+BB's mechanical or bindery specifications will incur additional charges.
Mechanical Specifications

• Binding: Perfect
• Trim size: 9" x 10 7⁄8"
• Pages: 2 columns: each column 3 7⁄8" wide; 3 columns: each column 2 7⁄16" wide
• Trim/Bleed: Allow 1/8" trim at top, foot and outside, plus 1⁄8" in the gutter. Keep text and live matter 3⁄8" from trim edges
• Allowance for gutter trim is 1⁄8"
• On spreads allow for 1⁄4"
• Foot trim on inserts is 1⁄8"

Contact your account representative for more details!

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